Business Administration (BUSN)

BUSN 1100. Introduction to Planning for Business Co-op and Careers. 1 Hour.

Offers students an opportunity to develop the skills and knowledge necessary to be successful in the professional world of work and to navigate their career. It is the first step in preparing for co-op job search in the D’Amore-McKim School of Business (DMSB). Offers students an opportunity to complete a self-assessment to determine their skills and interests within business; to learn about the various concentrations, career paths, and co-ops within DMSB; to learn to use myNEUCOOL, the search tool for finding available co-op positions; to develop a draft résumé for review; and to select a concentration for the upcoming semester’s co-op placement search.

BUSN 1101. Introduction to Business. 4 Hours.

Blends theoretical principles with real-life application. Introduces the fundamentals of launching, growing, and managing a business venture in today’s dynamic and increasingly global environment. Examines concepts within multiple academic disciplines and from multiple perspectives—including marketing, technology, finance, accounting, information systems, people, and culture—and then applies them to new ventures within varied types of organizations. Offers students an opportunity to develop an entrepreneurial skill set and mind-set through the development of the critical thinking, innovative decision making, problem solving, and team building needed for any business, large or small. .

BUSN 1102. Personal Skill Development for Business. 1 Hour.

Offers first-year students in the D’Amore-McKim School of Business (DMSB) an opportunity to achieve a better understanding of themselves as students and as future professionals. Explores self-analysis, leadership traits and styles, diversity and cultural awareness, professionalism, emotional intelligence, and ethics. Encourages students to draw connections among classroom education, extracurricular activities, and practical experiences and to identify how each component fits into the pursuit of their individual goals.

BUSN 1103. Professional Development for Business Co-op. 1 Hour.

Introduces students to the Cooperative Education Program and provides them with an opportunity to develop job-search and career-management skills. Offers students an opportunity to perform assessments of their workplace skills, interests, and values and discuss how they impact personal career choices. Students also have an opportunity to prepare a professional-style résumé, learn proper interviewing techniques, and gain an understanding of the opportunities available to them for co-op. Introduces career paths, choices, professional behaviors, work culture, and career decision making. Familiarizes students with workplace issues relative to their field of study and teaches them to use myNEU in the job-search and referral process. Presents co-op policies, procedures, and expectations of the Department of Cooperative Education and co-op employers.

BUSN 1110. Fundamentals of Business. 4 Hours.

Designed to familiarize students with the contemporary world of business. Introduces legal, political, ethical, and social citizenship foundations and theories that businesses and nonprofit organizations are built upon. Exposes students to the various business disciplines and the role these disciplines play in an organization. Covers several quantitative fundamentals and tools for ethical and socially responsible business decision making. Integrates critical issues affecting the world of business from both a national and international perspective. Offers nonbusiness students an opportunity to develop basic business literacy within an ethical context. Also functions as a foundational, “cornerstone” course for those considering minoring in business.

BUSN 1990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN 2990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN 3110. The Consulting Environment. 4 Hours.

Seeks to provide students with a framework and the fundamentals that allow them to understand the field of consulting in addition to a way of thinking for jobs in the consulting and other highly competitive careers. Focuses on the analysis of complex business situations using caselets and cases and provides frameworks as the basis for analysis and critical thinking in pressure situations. In addition, various articles, white papers, business case studies, and other consulting practices are shared with the students enrolled in the course as well as professionals with industry experience providing insights as visiting guest speakers.

BUSN 3201. D’Amore-McKim School of Business Global Leadership. 1 Hour.

Offers students an opportunity to mentor international and out-of-region freshman students in the D’Amore-McKim School of Business; learn and practice strategies to assist their mentees’ transition to a culturally and educationally different environment; and to acquire appropriate techniques of providing guidance and direction in this realm, to reflect on their experience as mentors, and to consider how effective global leadership includes an understanding of cultural differences and transitions in a global educational and business world. Does not count toward degree. Seeks to help develop global leaders who understand and are able to help with the cultural and transitional challenges that exist when students and young professionals move to new regions of the world. May be repeated once.

BUSN 3944. Junior/Senior Internship. 1 Hour.

Offers students an opportunity for internship work. May be repeated up to two times.

BUSN 3990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN 4990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN 4993. Independent Study. 1-4 Hours.

Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Students present proposals to an Independent Studies Committee for evaluation and approval. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Further information about the Independent Studies Program can be obtained from concentration coordinators. May be repeated without limit.

BUSN 6200. Career Management. 0 Hours.

Required for the Co-op MBA program. Begins with an introduction to the career planning process and to the services of the MBA Career Center. Topics include résumé writing, videotaped practice interviewing, job search strategies, interview preparation, salary negotiation, marketing communication, and visa issues for international students seeking employment in the United States. May include additional topics depending on student interest. Requires admission to co-op MBA program. May be repeated once.

BUSN 6263. Working Capital Management. 1 Hour.

Highlights the critical areas in the management of the “current” portion of the balance sheet, Current Assets and Current Liabilities. Includes discussion of cash balances and cash flows, accounts receivable and credit management, inventory management, accounts payable and vendor relations, short-term financing, and cash conversion cycles in today’s market environment.

BUSN 6266. Negotiations: Developing Your Negotiation Skills. 1 Hour.

Covers the basic elements of negotiations. Uses short lectures, role-playing, and simulations to provide a number of situations for students to develop their skills.

BUSN 6274. Social Media Marketing. 1 Hour.

Examines social media marketing (SMM) strategies across business-to-business (B2B) and business-to-consumer (B2C) environments from both the company as well as the consumer perspective. Discusses the elements of online social media “ecosystems,” successful SMM strategies from both large and small companies, the importance of integrating SMM with other forms of marketing communications, and ways to measure results and return on SMM.

BUSN 6280. How Executives Shape and Lead Innovation and Enterprise Growth. 3 Hours.

Focuses on different types of innovation (technical, market, business model, and organizational), the role of executive leadership, and enterprise growth in technology-intensive industries. Offers students an opportunity to apply a strategic management framework to industry leaders through case studies. Students are then asked to apply the framework to the future growth of their own organizations and the career path they seek in that growth.

BUSN 6295. Mindful Leadership in Global Strategy. 3 Hours.

Aims to provide the insight and tools needed to manage global strategy effectively and to become a catalyst for successful change. Organized on the Western conception of mindfulness, or active thinking, which focuses on contextual understanding, perspective taking, and process awareness as applied to translating strategy into action, leveraging team performance, and catalyzing successful change. Today’s global organizations need skilled and mindful executives. Although cultural understanding and skills are important competencies, global leaders also need to be aware of how their organizations’ administrative heritage that evolved in their home countries influences global operations.

BUSN 6304. Career Management for Working Professionals. 1 Hour.

Seeks to provide working professional students with the tools and strategies they need to advance their careers. Job search techniques are critical skills, and this course addresses key tools needed to support job searches: résumés, cover letters, networking profiles, etc. Offers students an opportunity to learn about successful networking, job search strategy, and interviewing. Includes interactive exercises and individual feedback.

BUSN 6318. The Team Clinic. 1 Hour.

Presents the fundamentals of teams and team skills through cases and articles. Emphasizes, through exercises and role-plays, the “how-tos” of teams. Offers students an opportunity to practice giving and receiving feedback, setting goals, agreeing on team norms, managing teams as teams, and other essential components of effective teams.

BUSN 6319. Power and Politics: Getting Things Done in Organizations. 1 Hour.

Addresses two interrelated forms of politics: (1) organizational—focused on achieving business goals—and (2) office politics—focused on achieving individual career goals. Offers students an opportunity to learn concrete ideas and strategies for enhancing their ability to achieve their organization’s business objectives while also advancing their own personal career aspirations.

BUSN 6320. Business Analytics Fundamentals. 1 Hour.

Introduces the key concepts of data science and data analytics as applied to solving data-centered business problems. Emphasizes principles and methods covering the process from envisioning the problem; applying data science techniques; deploying results; and improving financial performance, strategic management, and operational efficiency. Includes an introduction to data-analytic thinking, application of data science solutions to business problems, and some fundamental data science tools for data analysis.

BUSN 6322. U.S. Healthcare Reform—Past, Present, and Future. 1 Hour.

Focuses on the current state of healthcare reform in the United States, with an examination of the historical factors that led to the current legislation. Analyzes evolving issues around implementation; state responses; provider, payer, and employer strategies; and the impact on employees, as well as possible unintended consequences. Evaluates the impact on the Triple Aim initiative (cost, quality, and access).

BUSN 6324. Predictive Analytics for Managers. 1 Hour.

Presents the concepts of correlation and simple linear regression analysis as well as multiple regression analysis. Offers students an opportunity to build multiple regression models and use them in forecasting and analyzing data. Exposes students to nonlinear regression models, reading and analyzing output tables, and using statistical software tools.

BUSN 6325. The Moral and Social Dimensions of Business Leadership and Decision Making. 1 Hour.

Offers students a different context in which to examine the ideas of corporate social responsibility and business ethics. Course objectives include understanding how strategic business decisions are made within public and private governance structures, considering the impact of growing wealth and income inequality, and evaluating alternative decision-making models that elevate moral ideals. Examines morally courageous business and civic leaders and their hallmark decisions in order to consider the challenges and opportunities in transferring best practices from the civic arena to the business sector.

BUSN 6327. Managing and Working in a Virtual World. 1 Hour.

Introduces students to the significant base of knowledge that already exists about the effects of virtuality on work. Presents a framework of virtual work skills that, while solidly grounded in academic research, are delivered using a practical, experiential approach. The framework includes two categories: individual work skills for all virtual workers and managerial skills and processes for those who are managing/leading virtual workers.

BUSN 6333. Lean Business Model Design for New Ventures. 1 Hour.

Studies the contemporary “lean” (i.e., experimental, non-commitment) approaches to designing viable business models for high-growth new ventures. The theoretical part of the course covers the introductory topics in the modern understanding of business models: their essence and role in securing competitive advantage, key components and design of business models, technology commercialization through sustaining business models, and key approaches for business model validation. The practical part of the course allows students to apply the acquired theoretical knowledge to the cases of designing and validating the business models of new ventures.

BUSN 6334. Social Media Marketing: Principles and Strategies. 1 Hour.

Examines the most important issues facing marketers today in relation to the changing media landscape and the rise of social media. Social media gives customers a voice, connects them to each other as well as companies, and crosses geographical boundaries. Focuses on understanding this context and how to leverage it for strategic business and marketing gains. Through a combination of lectures, case discussions, team and individual exercises, and a miniproject on social media evaluation, the course covers main principles and strategies related to social media on how and where social media can add value and provide opportunities to engage and manage customers.

BUSN 6335. Promoting Sustainable Practices at Work. 1 Hour.

Studies climate change and the depletion and degradation of the earth’s resources. Analyzes the scope of the issues and explores how companies are responding in the workplace and with their suppliers and customers. Discusses the economic, technological, political, social, psychological, and moral/ethical dimensions as well as solutions. Offers students an opportunity to utilize tools for being the change within their workplace as well as participate in online case discussions of companies engaging in sustainability best practices. Includes exposure to two dozen Australian organizations engaged in exemplary sustainability practices and to guest speakers who are experts in climate change, carbon dioxide, and water sustainability.

BUSN 6336. Data Mining for Managers. 1 Hour.

Offers students an opportunity to appreciate and to be able to identify the enormous opportunities that currently exist in providing business intelligence services based on data mining techniques of data capture, cleansing, validation, storage, and analysis.  Emphasizes real-life applications, with an intuitive approach of discussing the concepts behind the various data mining techniques covered, which may include principal components analysis (PCA), market basket analysis (MBA), and discriminant analysis (DA). Requires prior course in statistics.

BUSN 6337. Crime? Punishment? Ethics?. 1 Hour.

Investigates ethical theory and decision making in practice, including blind spots that cause many managers to believe they are ethical when their decisions contradict their beliefs. Publicly traded companies are required to comply with Securities and Exchange Commission (SEC) regulations. The formal requirements are imperative for efficient capital markets. However, the informal tone at the top establishes the culture that is necessary for compliance and ethical decisions. Explores the legal ramifications for noncompliance and individual ethical decision making to mitigate the risk of noncompliance.

BUSN 6338. Blockchain and Bitcoin—Radical Innovation and Strategic Response. 1 Hour.

Introduces blockchains and their impact on a wide variety of industries, including finance, healthcare, commodities trading, supply chain and logistics, and foreign currency markets. Banks are among the earliest industries to attempt to adopt this technology, seeing benefits from lowered costs, reduced risk, and speedier transactions—getting rid of the middleman or central clearinghouse—with estimated savings of $10 billion annually from initial deployment. Studies strategic issues centered around the threat of obsoleting incumbents and industries, developing standards, and dominant consortia. These issues may include deciding between private or public networks, developing smart contracts, responding to fears over data security and data privacy, obtaining top management buy-in, deploying blockchains in industrial and consumer markets, and overcoming resistance to change.

BUSN 6339. International Business in a Semiglobalized World. 1 Hour.

Examines the underlying dynamics of changes in the global market and how they are affecting international business. With increasing movement of capital, goods, services, and labor, we are now seeing an increase in the antiglobalization and anti-immigration sentiment across the world. Pressure for increased protectionism and economic liberalization are occurring across several parts of the world. This has led to a world that is semiglobalized, where forces of integration and localization occur simultaneously. Focuses on the international strategic decisions that companies are making in order to remain competitive and viable in this changing landscape. Studies the role local and multinational companies have in shaping the globalization conversation going forward.

BUSN 6340. Modeling for Business Analytics for Managers. 1 Hour.

Introduces and offers students an opportunity to apply modeling concepts for everyday business management problems. Advanced analytics does not produce business insights without models. Models are the statistical methods and algorithms that look for patterns and relationships from data and express them as mathematical equations. Data scientists are oftentimes needed to create the models and then tweak them to fit changing business needs and conditions. Students use online activities to apply and practice various modeling concepts.

BUSN 6341. Digital Financial Models—How to Value an e-Business. 1 Hour.

Exposes students to the dynamics of the online market space and provides an opportunity to utilize digital analytics tools that provide insight into online customer segments, site visitor behavior, digital marketing strategy and tactics, and historical conversion rates. The valuation of an online business can be difficult if it is not a typical e-commerce business. Explores factors that affect cash flows and cost of capital for such businesses in detail and analyzes the various channels of funding. Offers students an opportunity to conduct an in-class valuation of an e-commerce and lead generation business. Challenges students to build future revenue projections. As a final analysis, class participants are asked to value an online business and submit a paper.

BUSN 6342. Design Value with Creative Problem Solving. 1 Hour.

Covers qualities required for leadership to support and promote innovation, minimize risk of falling behind, and maximize organizational agility, as well as solving problems in creative ways. Exposes students to strategies that help organizations address the following aspects of problem solving, identified as crucial to the success of the enterprise: developing creative, innovative solutions; showing independence and initiative in identifying problems and solving them; solving problems in teams; applying a range of strategies to problem solving; etc.

BUSN 6343. Sharing Economy, Crowdsourcing, and Digital Business Transformation. 1 Hour.

Explores how a highly connected world driven by technological advances fuels a digital transformation centered around networks, crowds, and markets. Covers network effects and 'rich-get-richer' phenomena; business models and strategies for multisided markets and platforms; crowdsourcing and online labor markets; sharing economy; and new ways organizations become innovative by tapping into expertise outside firms' boundaries. Discusses business cases from industries including Uber/Lyft, Airbnb, Kickstarter, Amazon’s Mechanical Turk, Upwork, Etsy, eBay, InnoCentive, and TopCoder. Explicitly addresses possible negative consequences. Explores critical risks such as bias and inequality due to deregulation, social and algorithm-based discrimination, and an overall critique of growth-based business models. Offers students an opportunity to hone their skills to spearhead game-changing digital initiatives to learn how to manage others in the wake of disruptive changes.

BUSN 6344. The Fintech Revolution. 1 Hour.

Uses case studies and illustrations to explore the key major innovations that are revolutionizing and driving opportunities in fintech. Topics may include payments: payment processing, transfers, rewards; blockchain: digital currency, smart contracts, DLT, trading; investments: Robo Advisors, investment management; planning: retirement planning, education planning; lending: crowdfunding, P-2-P lending, alternative money-raising platforms; insurance: underwriting, comparison platforms; big data and analytics: AI and big data solutions, alternative data; security: cybersecurity, authentication, encryption. Also discusses business models and opportunities in fintech, including the evolution of fintech and the current state of the art; case studies of successful business models in fintech startups; key things that differentiate a successful fintech company; and best practices and tips when working on a fintech idea.

BUSN 6345. Business Information Visualization. 1 Hour.

Introduces visualization concepts, techniques, and strategies used to support the effective presentation and manipulation of business information. Methods to critique visualizations (both good and bad) are introduced along with ways to identify design principles that make good visualizations effective. Discusses challenges present in making data understandable across a wide range of potential audiences. Introduces the practice of data visualization, key principles and techniques for visualizing data, and the fundamentals of communication required for effective data presentation in a business context. Emphasizes the use of these concepts to create effective information displays and dashboards for different business scenarios. Offers students an opportunity to use Tableau to prepare and present a variety of visualizations in business-related contexts.

BUSN 6346. Digital Fluency in the AI-enabled Enterprise. 1 Hour.

Offers students an opportunity to improve their digital fluency in the context of enhancing critical thinking, design thinking, and systems thinking within the enterprise. Course topics are oriented around the use of artificial intelligence within information systems deployed at the operational, tactical, and strategic levels. Using a case-based approach, the particular domain areas of human-computer interaction includes recommendation engines, voice-activated transaction processing, and information assurance (i.e., cybersecurity). This is a business-oriented course focused on design and deployment (not development/coding). The online, experiential element includes practice scenarios to help enable learners to understand the value, pitfalls, and possibilities of AI by seeking to enhance the learner’s digital fluency.

BUSN 6347. Change in the Digital Era. 1 Hour.

Explores the meaning of “digital transformation” in the 21st century. Introduces students to current best practices regarding organizational change, talent development, leadership, and organizational design. Analyzes the effectiveness of current best practices in light of digitalization. Offers students an opportunity to explore “next practices” regarding organizational change, talent development, leadership, and organizational design with a goal of understanding how to enhance personal resilience in the face of ongoing change.

BUSN 6363. Social Impact of Business. 2 Hours.

Explores how business practices affect society and how society affects business practices. Addresses topics such as social impact investing, sustainable supply chains, corporate social responsibility, social entrepreneurship, and global perspectives on corporate citizenship. Business and society have never been more intertwined. Executives are increasingly called upon to consider the larger societal impacts of their decisions and at the same time find themselves subject to demands from multiple societal stakeholders that include customers, suppliers, employees, governments, and interest groups, among others.

BUSN 6365. Business Analytics. 3 Hours.

Provides an overview of data collection, organization, analysis, interpretation, and presentation techniques used by contemporary organizations. Students use multiple software tools to collect, prepare, manage, analyze, evaluate, understand, critique, visualize, and present data sets of various types. Offers students an opportunity to obtain essential skills, tools, and techniques required to understand data sets, both large and small, from sources internal and external to an organization. This understanding can then be used to support datacentric decision making and create a measurable improvement in business performance. Businesses run on data, and employees at all levels must know how to properly use and interpret data to support their roles within a company.

BUSN 6864. Experiential Study. 0 Hours.

Offers eligible MSF students an opportunity for experiential study.

BUSN 6945. Washington Campus Seminar. 3 Hours.

Offers a weeklong educational residency in Washington, D.C., where students meet with members of Congress, current and former executive branch officials, senior civil servants, business executives, lobbyists, representatives of the media, and special-interest groups. Offers students an opportunity to understand how Washington works, how legislative and regulatory changes impact their business futures, and what new business opportunities may evolve as the result of federal policy priorities and decisions. The residency seeks to offer unparalleled insight into the process of government, with the goal of enabling top business leaders to contribute ethically and effectively to the policy debate, influence policy outcomes, and leverage their understanding of policy trends to developing new business opportunities.

BUSN 6950. MBA Skills Workshop. 0 Hours.

Continues the full-time MBA orientation program. Offers students an opportunity to develop the management skills necessary to become effective managers, including communication skills, qualitative and quantitative business analysis, and ethics and values.

BUSN 6954. Co-op Work Experience - Half-Time. 0 Hours.

Provides eligible students with an opportunity for work experience. May be repeated up to five times.

BUSN 6955. Co-op Work Experience Abroad - Half-Time. 0 Hours.

Provides eligible students with an opportunity for work experience. May be repeated up to five times.

BUSN 6962. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN 6964. Co-op Work Experience. 0 Hours.

Provides eligible students with an opportunity for work experience. May be repeated up to five times.

BUSN 7976. Directed Study. 1-4 Hours.

Offers independent work under the direction of members of the department on chosen topics. May be repeated without limit.