Marketing - CPS (MKT)

MKT 1990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKT 2100. Principles of Marketing. 3 Hours.

Introduces the fundamentals of marketing management, including marketing strategy, consumer decision making, market segmentation and targeting, product, promotion, distribution, and pricing strategies. Emphasizes the importance of ethical behavior in marketing in both profit and nonprofit organizations operating at a domestic or a global level.

MKT 2220. Consumer Behavior. 3 Hours.

Examines the major theoretical approaches to consumer behavior. Examines how the concepts of affect and cognition, behavior, and learning can be used to design and execute an effective marketing strategy in an environment that is more consumer empowered. Understanding the decision-making process, attitude, and behavior of buyers, as well as the impact of the environment, is essential to developing marketing plans in which sophisticated customer relationship management approaches are dependent upon knowing the customer needs and motives. Offers students an opportunity to gain a better understanding of their own buying behavior.

MKT 2700. Product Design and Development. 3 Hours.

Introduces the methods used by companies to design and develop new products. New product development is a process that requires cross-functional collaboration and inter-disciplinary skills, which requires students to be exposed to concepts and analytical methods from a variety of disciplines, including marketing, project management, supply chain management, design and manufacturing, and cost accounting. Students are provided an opportunity to work individually and in teams to solve real business challenges, designing and developing products, as well as formulating strategies on how to improve their market success.

MKT 2990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKT 3010. Digital Marketing. 3 Hours.

Explores the development of an effective digital marketing plan, which requires engaging customers at every touchpoint. Discusses the use of social media, how to plan for the best search engine optimization strategy, as well as display advertising, content marketing, and email marketing. Students work on real projects requiring different business-to-business or business-to-consumers marketing methods, tactics, and strategies.

MKT 3990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKT 4955. Project. 1-4 Hours.

Focuses on in-depth project in which a student conducts research or produces a product related to the student’s major field. May be repeated without limit.

MKT 4990. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKT 6962. Elective. 1-4 Hours.

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.