In organizations, social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, over 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Graduate Certificate in Social Media for Organizational Performance focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation.
Complete all courses and requirements listed below unless otherwise indicated.
|CMN 6045||Leveraging Digital Technologies: Strategy, Assessment, and Governance||3|
|DGM 6285||Interactive Marketing Fundamentals 1||4|
|DGM 6290||Social Media and Brand Strategy Implementation||4|
|Complete a minimum of five quarter hours from the following:||5|
|Consumer Behaviors in the Online Environment|
|Implementation and Management of Social Media Channels and Online Communities|
|Digital Marketing Analytics|
|Cultural Communications Lab|
|Usability and Human Interaction|
|Search Engine Optimization: Strategy and Implementation 2|
|Communications Technology Lab|
Program Credit/GPA Requirements
16 total quarter hours required
Minimum 3.000 GPA required
Interactive Marketing Fundamentals (DGM 6285) is for students who do not have digital media marketing experience. Students who do not complete this course take additional elective credits to satisfy the required credits for the program. Students may also meet the requirement through prior learning assessment. Visit the Credit for Prior Learning page for more information.
Contact your advisor to enroll in this course. Students who choose Search Engine Optimization: Strategy and Implementation (DGM 6550) are not required to complete its course prerequisites.