Digital Media Management, Graduate Certificate

The digital media market space can present unexpected challenges to standard business models. The Graduate Certificate in Digital Media Management offers courses designed to help managers apply best business practices to these nontraditional challenges. Students are offered the opportunity to gain skills in managing functionally diverse digital media teams, responding effectively to response-critical projects, and implementing marketing strategy in a variety of media channels.

Courses in the program were selected by faculty from the College of Professional Studies’ Master of Professional Studies in Digital Media. The certificate consists of one core course selected from the MPS in Digital Media curriculum combined with existing concentration courses.

Complete all courses and requirements listed below unless otherwise indicated.

Required Courses

DGM 6145Information Technology and Creative Practice4
DGM 6279Project Management for Digital Media4
DGM 6280Managing for Digital Media4
DGM 6285Interactive Marketing Fundamentals4

Electives

Complete one of the following:4
Digital Media Entrepreneurship
Social Media and Brand Strategy Implementation

Program Credit/GPA Requirements

20 total quarter hours required
Minimum 3.000 GPA required