Public and Media Relations, Graduate Certificate
There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12 percent and 13 percent, respectively. The Graduate Certificate in Public and Media Relations is designed to prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques.
The goal of this program is to equip graduates with the knowledge and skills to:
- Design and produce public and media relations campaigns using written materials, social media, audio, video, and web-based tools
- Identify and anticipate audience behavior and expectations using primary and secondary research methods
- Strategically design, implement, and evaluate campaigns that support organizational performance
The courses in this program also serve as a concentration in the Master of Science in Corporate and Organizational Communication.
Complete all courses and requirements listed below unless otherwise indicated.
|PBR 6100||Introduction to Public Relations||3|
|PBR 6710||Public Relations Research: Understanding External Audiences||3|
|PBR 6130||Public Relations Writing Seminar 1||3|
|PBR 6140||Public Relations Writing Seminar 2||3|
|Complete two of the following:||6-7|
|Digital Era Skills: Platforms, Tools, and Techniques|
|Legal, Policy, and Ethical Issues in the Digital Era|
|Leveraging Digital Technologies: Strategy, Assessment, and Governance|
|Social Media and Brand Strategy Implementation|
|Public Relations Legal Issues|
|Community Relations and Corporate Social Responsibility|
Program Credit/GPA Requirements
18–19 total quarter hours required
Minimum 3.000 GPA required