Public and Media Relations, Graduate Certificate

There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12 percent and 13 percent, respectively. The Graduate Certificate in Public and Media Relations is designed to prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques.

The goal of this program is to equip graduates with the knowledge and skills to:

  • Design and produce public and media relations campaigns using written materials, social media, audio, video, and web-based tools
  • Identify and anticipate audience behavior and expectations using primary and secondary research methods
  • Strategically design, implement, and evaluate campaigns that support organizational performance

The courses in this program also serve as a concentration in the Master of Science in Corporate and Organizational Communication.

Complete all courses and requirements listed below unless otherwise indicated.

Required Courses

PBR 6100Introduction to Public Relations3
PBR 6135Public Relations Strategy and Planning3
PBR 6710Public Relations Research: Understanding External Audiences3

Elective Courses

Complete three of the following:9-10
Community Relations and Corporate Social Responsibility
Public Relations Writing Seminar 1
Public Relations Writing Seminar 2
Digital Era Skills: Platforms, Tools, and Techniques
Legal, Policy, and Ethical Issues in the Digital Era
Leveraging Digital Technologies: Strategy, Assessment, and Governance
Crisis Communication
Social Media and Brand Strategy Implementation

Program Credit/GPA Requirements

18–19 total quarter hours required
Minimum 3.000 GPA required