There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12 percent and 13 percent, respectively. The Graduate Certificate in Public and Media Relations is designed to prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques.
Complete all courses and requirements listed below unless otherwise indicated.
Required Courses
Code | Title | Hours |
---|---|---|
PBR 6100 | Introduction to Public Relations | 3 |
PBR 6135 | Public Relations Strategy and Planning | 3 |
PBR 6710 | Public Relations Research: Understanding External Audiences | 3 |
Elective Courses
Code | Title | Hours |
---|---|---|
Complete 7 quarter hours from the following: | 7 | |
Digital Era Skills: Platforms, Tools, and Techniques | ||
Leveraging Digital Technologies: Strategy, Assessment, and Governance | ||
Crisis Communication | ||
Digital Marketing Analytics | ||
Social Media and Brand Strategy Implementation | ||
Search Engine Optimization: Strategy and Implementation | ||
Communications Technology Lab | ||
Community Relations and Corporate Social Responsibility | ||
Public Relations Content Development | ||
Advanced Public Relations Content Development |
Program Credit/GPA Requirements
16 total quarter hours required
Minimum 3.000 GPA required