Social Media and Online Communities, Graduate Certificate
Social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Graduate Certificate in Social Media and Online Communities focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation.
Students completing the program will have the opportunity to obtain the knowledge and skills to:
- Take a strategic approach to the design and implementation of social media channels and online communities
- Learn how to define metrics for measuring success, develop training, and evaluate the performance of social media activities
- Manage organizational risks and learn best practices in the creation of social media policies and guidelines
Courses within the social media and online communities certificate program also serve as a concentration through the Master's in Corporate and Organizational Communication program.
|CMN 6015||Introduction to the Digital Era: The Power of Social Media 1||3|
|CMN 6025||Digital Era Skills: Platforms, Tools, and Techniques||3|
|CMN 6035||Legal, Policy, and Ethical Issues in the Digital Era||3|
|CMN 6045||Leveraging Digital Technologies: Strategy, Assessment, and Governance||3|
|CMN 6065||Implementation and Management of Social Media Channels and Online Communities||3|
|Complete one to two of the following: 1||3-8|
|Interactive Marketing Fundamentals|
|Social Media and Brand Strategy Implementation|
|Consumer Behaviors in the Online Environment|
Program Credit/GPA Requirements
19–21 total quarter hours required
Minimum 3.000 GPA required
Students may qualify to waive CMN 6015 if they have social media experience. Please consult with your academic advisor.