Northeastern University D’Amore-McKim School of Business’ Online Graduate Certificate in Marketing prepares students to leverage digital marketing tools to capitalize on trends and communicate powerfully with an audience.
Students will take one required course and complete an additional 9 elective credits. Coursework introduces students to theories and case studies, the exploration of influence behavior, and how to drive customers to make purchase decisions. They may study the latest trends in technology, new media, mobile platforms, branding, and technology adoption in emerging markets through elective options.
Students may enroll in our Online Graduate Certificate in Marketing for online study.
Core Requirement
| Code | Title | Hours |
|---|---|---|
| MKTG 6200 | Creating and Sustaining Customer Markets | 3 |
Electives
| Code | Title | Hours |
|---|---|---|
| In consultation with advisor, complete 9 graduate-level semester hours from the following for which prerequisites have been met: | 9 | |
| International Marketing | ||
| New Product Development | ||
| Market Focused Strategy | ||
| Managing Customer Engagement in a Service World | ||
| Brand and Advertising Management | ||
Program Credit/GPA Requirements
12 total semester hours required
Minimum 3.000 GPA required