Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Brand Management helps students create and manage brands that resonate with consumers. Students develop a strategic mindset and specialized skills equipped for today’s dynamic digital marketing environment.
In just four courses—with an option to take a fifth to deepen your learning—you’ll learn how to develop an integrated brand strategy that helps position an organization for growth. Your coursework will explore the brand-building process across platforms, and you’ll choose electives that take a deeper look at topics such as consumer behavior, marketing research, and innovation.
Students may enroll in our Graduate Certificate in Brand Management for part-time study.
Core Requirements
| Code | Title | Hours |
|---|---|---|
| MKTG 6200 | Creating and Sustaining Customer Markets | 3 |
| MKTG 6230 | Driving Marketing Performance: Measure, Analyze, Profit | 3 |
Electives
| Code | Title | Hours |
|---|---|---|
| In consultation with advisor, complete 6 graduate-level semester hours for which prerequisites have been met: | 6 | |
| Marketing Research | ||
| New Product Development | ||
| Managing Customer Engagement in a Service World | ||
| Consumer Behavior | ||
| Driving Marketing Performance: Measure, Analyze, Profit | ||
Program Credit/GPA Requirements
12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required