Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Brand Management helps students create and manage brands that resonate with consumers. Students develop a strategic mindset and specialized skills equipped for today’s dynamic digital marketing environment.
In just four courses—with an option to take a fifth to deepen your learning—you’ll learn how to develop an integrated brand strategy that helps position an organization for growth. Your coursework will explore the brand-building process across platforms, and you’ll choose electives that take a deeper look at topics such as consumer behavior, marketing research, and innovation.
Students may enroll in our Graduate Certificate in Brand Management for part-time study.
|MKTG 6200||Creating and Sustaining Customer Markets||3|
|MKTG 6230||Driving Marketing Performance: Measure, Analyze, Profit||3|
|In consultation with advisor, complete 6 graduate-level semester hours for which prerequisites have been met:||6|
|New Product Development|
|Managing Customer Engagement in a Service World|
|Driving Marketing Performance: Measure, Analyze, Profit|
Program Credit/GPA Requirements
12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required