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Academic Catalog 2022-2023

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  • Brand Management, Graduate Certificate

Brand Management, Graduate Certificate

2022-2023 Edition

  • Undergraduate
  • College of Professional Studies Undergraduate
  • Graduate
    • General Admission and Transfer Credit
    • Information for Entering Students
    • Financial Information
    • University-​Wide Academic Policies and Procedures
    • PhD Programs
    • College of Arts, Media and Design
    • D'Amore-​McKim School of Business
      • Master of Science
      • Master of Business Administration
      • Combined Degrees
      • Dual Degrees
      • Graduate Certificates
        • Accounting and Financial Decision Making, Graduate Certificate
        • Accounting and Financial Decision Making, Graduate Certificate—Online
        • Brand Management, Graduate Certificate
        • Business Administration, Graduate Certificate
        • Business Administration, Graduate Certificate—Online
        • Business Analytics, Graduate Certificate
        • Business Management for Healthcare, Graduate Certificate
        • Corporate Finance, Graduate Certificate
        • Corporate Finance, Graduate Certificate—Online
        • Corporate Innovation, Graduate Certificate
        • Corporate Renewal, Graduate Certificate
        • Corporate Renewal, Graduate Certificate—Online
        • Entrepreneurship, Graduate Certificate
        • International Business, Graduate Certificate
        • International Business, Graduate Certificate—Online
        • Investments, Graduate Certificate
        • Leading People and Organizations, Graduate Certificate
        • Marketing, Graduate Certificate
        • Marketing, Graduate Certificate—Online
        • Marketing Analytics, Graduate Certificate
        • Mutual Fund Management, Graduate Certificate
        • Supply Chain Management, Graduate Certificate
        • Supply Chain Management, Graduate Certificate—Online
        • Sustainability and Business, Graduate Certificate
    • Khoury College of Computer Sciences
    • College of Engineering
    • Bouvé College of Health Sciences
    • School of Law
    • College of Professional Studies
    • College of Science
    • College of Social Sciences and Humanities
    • Gordon Institute of Engineering Leadership
    • Additional Programs
    • Faculty
    • Appendix
  • Course Descriptions
  • Catalog Archives
  • Overview
  • Program Requirements

Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Brand Management helps students create and manage brands that resonate with consumers. Students develop a strategic mindset and specialized skills equipped for today’s dynamic digital marketing environment.

In just four courses—with an option to take a fifth to deepen your learning—you’ll learn how to develop an integrated brand strategy that helps position an organization for growth. Your coursework will explore the brand-building process across platforms, and you’ll choose electives that take a deeper look at topics such as consumer behavior, marketing research, and innovation.

Students may enroll in our Graduate Certificate in Brand Management for part-time study.

Core Requirements

Course List
Code Title Hours
MKTG 6200Creating and Sustaining Customer Markets3
MKTG 6230Driving Marketing Performance: Measure, Analyze, Profit3

Electives

Course List
Code Title Hours
In consultation with advisor, complete 6 graduate-level semester hours for which prerequisites have been met:6
MKTG 6210
Marketing Research
MKTG 6214
New Product Development
MKTG 6218
Managing Customer Engagement in a Service World
MKTG 6226
Consumer Behavior
MKTG 6230
Driving Marketing Performance: Measure, Analyze, Profit

Program Credit/GPA Requirements

12 total semester hours required; may take a maximum of 15 semester hours

Minimum 3.000 GPA required

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