Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Marketing Analytics empowers students with the skills they need to turn data into smart marketing strategies.
In just four courses—with the option to take a fifth course to further their learning—students focus on the role of data and technology in a modern marketing strategy, from customer relationship management to performance measurement. They develop analytical, computational, and strategic thinking skills that will help them link the insights they generate to the marketing results they want.
Students may enroll in our Graduate Certificate in Marketing Analytics for part-time study.
Complete all courses and requirements listed below unless otherwise indicated.
Core Requirements
| Code | Title | Hours |
|---|---|---|
| MKTG 6200 | Creating and Sustaining Customer Markets | 3 |
| MKTG 6234 | Marketing Analytics | 3 |
Electives
| Code | Title | Hours |
|---|---|---|
| In consultation with advisor, complete 6 graduate-level semester hours from the following for which prerequisites have been met: | 6 | |
| Marketing Research | ||
| Market Focused Strategy | ||
| Digital Marketing | ||
| Driving Marketing Performance: Measure, Analyze, Profit | ||
Program Credit/GPA Requirements
12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required