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Academic Catalog 2022-2023

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  • Marketing Analytics, Graduate Certificate

Marketing Analytics, Graduate Certificate

2022-2023 Edition

  • Undergraduate
  • College of Professional Studies Undergraduate
  • Graduate
    • General Admission and Transfer Credit
    • Information for Entering Students
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    • PhD Programs
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    • D'Amore-​McKim School of Business
      • Master of Science
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      • Combined Degrees
      • Dual Degrees
      • Graduate Certificates
        • Accounting and Financial Decision Making, Graduate Certificate
        • Accounting and Financial Decision Making, Graduate Certificate—Online
        • Brand Management, Graduate Certificate
        • Business Administration, Graduate Certificate
        • Business Administration, Graduate Certificate—Online
        • Business Analytics, Graduate Certificate
        • Business Management for Healthcare, Graduate Certificate
        • Corporate Finance, Graduate Certificate
        • Corporate Finance, Graduate Certificate—Online
        • Corporate Innovation, Graduate Certificate
        • Corporate Renewal, Graduate Certificate
        • Corporate Renewal, Graduate Certificate—Online
        • Entrepreneurship, Graduate Certificate
        • International Business, Graduate Certificate
        • International Business, Graduate Certificate—Online
        • Investments, Graduate Certificate
        • Leading People and Organizations, Graduate Certificate
        • Marketing, Graduate Certificate
        • Marketing, Graduate Certificate—Online
        • Marketing Analytics, Graduate Certificate
        • Mutual Fund Management, Graduate Certificate
        • Supply Chain Management, Graduate Certificate
        • Supply Chain Management, Graduate Certificate—Online
        • Sustainability and Business, Graduate Certificate
    • Khoury College of Computer Sciences
    • College of Engineering
    • Bouvé College of Health Sciences
    • School of Law
    • College of Professional Studies
    • College of Science
    • College of Social Sciences and Humanities
    • Gordon Institute of Engineering Leadership
    • Additional Programs
    • Faculty
    • Appendix
  • Course Descriptions
  • Catalog Archives
  • Overview
  • Program Requirements

Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Marketing Analytics empowers students with the skills they need to turn data into smart marketing strategies.

In just four courses—with the option to take a fifth course to further their learning—students focus on the role of data and technology in a modern marketing strategy, from customer relationship management to performance measurement. They develop analytical, computational, and strategic thinking skills that will help them link the insights they generate to the marketing results they want.

Students may enroll in our Graduate Certificate in Marketing Analytics for part-time study.

Complete all courses and requirements listed below unless otherwise indicated.

Core Requirements

Course List
Code Title Hours
MKTG 6200Creating and Sustaining Customer Markets3
MKTG 6234Marketing Analytics3

Electives

Course List
Code Title Hours
In consultation with advisor, complete 6 graduate-level semester hours from the following for which prerequisites have been met:6
MKTG 6210
Marketing Research
MKTG 6216
Market Focused Strategy
MKTG 6222
Digital Marketing
MKTG 6230
Driving Marketing Performance: Measure, Analyze, Profit

Program Credit/GPA Requirements

12 total semester hours required; may take a maximum of 15 semester hours

Minimum 3.000 GPA required

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