Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Marketing prepares students to leverage digital marketing tools to capitalize on trends and communicate powerfully with an audience.
In just four courses—with the option to take a fifth course to deepen their knowledge base—students learn how technology is transforming the way companies engage their customers. They dive into topics such as social media, marketing research, consumer behavior, marketing analysis, planning and strategy, and innovation.
Students may enroll in our Graduate Certificate in Marketing for full-time or part-time study.
Core Requirement
| Code | Title | Hours |
|---|---|---|
| MKTG 6200 | Creating and Sustaining Customer Markets | 3 |
Electives
| Code | Title | Hours |
|---|---|---|
| In consultation with advisor, complete 9 graduate-level semester hours from the following for which prerequisites have been met: | 9 | |
| Marketing Research | ||
| International Marketing | ||
| New Product Development | ||
| Market Focused Strategy | ||
| Managing Customer Engagement in a Service World | ||
| Digital Marketing | ||
| Brand and Advertising Management | ||
| B2B and Strategic Sales | ||
| Consumer Behavior | ||
| Driving Marketing Performance: Measure, Analyze, Profit | ||
| Marketing Analytics | ||
Program Credit/GPA Requirements
12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required