Public and Media Relations, Graduate Certificate (Boston)

There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12 percent and 13 percent, respectively. The Graduate Certificate in Public and Media Relations is designed to prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques.

Complete all courses and requirements listed below unless otherwise indicated.

Required Courses

Course List

Code	Title	Hours
PBR 6100	Introduction to Public Relations	3
PBR 6135	Public Relations Strategy and Planning	3
PBR 6710	Research: Understanding External Audiences	3

Elective Courses

Course List

Code	Title	Hours
Complete 7 quarter hours from the following:		7
CMN 6025	Digital Era Skills: Platforms, Tools, and Techniques
CMN 6045	Leveraging Digital Technologies: Strategy, Assessment, and Governance
CMN 6050	Crisis Communication
CMN 6075	Digital Marketing Analytics
DGM 6290	Social Media and Brand Strategy Implementation
DGM 6550	Search Engine Optimization: Strategy and Implementation
PBR 6001	Communications Technology Lab
PBR 6125	Community Relations and Corporate Social Responsibility
PBR 6130	Public Relations Content Development
PBR 6140	Advanced Public Relations Content Development

Program Credit/GPA Requirements

16 total quarter hours required
Minimum 3.000 GPA required