Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Marketing prepares students to leverage digital marketing tools to capitalize on trends and communicate powerfully with an audience.
In just four courses—with the option to take a fifth course to deepen their knowledge base—students learn how technology transforms the ways companies engage their customers. They dive into topics such as social media, marketing research, consumer behavior, marketing analysis, planning and strategy, and innovation.
- Concentrations and course offerings may vary by campus and/or by program modality. Please consult with your advisor or admissions coach for the course availability each term at your campus or within your program modality.
- Certain options within the program may be required at certain campuses or for certain program modalities. Please consult with your advisor or admissions coach for requirements at your campus or for your program modality.
Core Requirement
Course List | Code | Title | Hours |
| MKTG 6200 | Creating and Sustaining Customer Markets | 3 |
Electives
Course List | Code | Title | Hours |
| 9 |
| Marketing Research | |
| International Marketing | |
| New Product Development | |
| Market Focused Strategy | |
| Managing Customer Engagement in a Service World | |
| Digital Marketing | |
| Brand and Advertising Management | |
| B2B and Strategic Sales | |
| Consumer Behavior | |
| Driving Marketing Performance: Measure, Analyze, Profit | |
| Marketing Analytics | |
Program Credit/GPA Requirements
12 total semester hours required; may take a maximum of 15 semester hours
Minimum 3.000 GPA required
