Brand Management, Graduate Certificate

Northeastern University D’Amore-McKim School of Business’ Graduate Certificate in Brand Management helps students create and manage brands that resonate with consumers. Students develop a strategic mindset and specialized skills equipped for today’s dynamic digital marketing environment.

In just four courses—with an option to take a fifth to deepen your learning—you’ll learn how to develop an integrated brand strategy that helps students position an organization for growth. Your coursework will explore the brand-building process across platforms, and you’ll choose electives that take a deeper look at topics such as consumer behavior, marketing research, and innovation.

---

• Concentrations and course offerings may vary by campus and/or by program modality.  Please consult with your advisor or admissions coach for the course availability each term at your campus or within your program modality. 
• Certain options within the program may be required at certain campuses or for certain program modalities.  Please consult with your advisor or admissions coach for requirements at your campus or for your program modality. 

---

Core Requirements

Course List

Code	Title	Hours
MKTG 6200	Creating and Sustaining Customer Markets	3
MKTG 6230	Driving Marketing Performance: Measure, Analyze, Profit	3

Electives

Course List

Code	Title	Hours
In consultation with advisor, complete 6 graduate-level semester hours for which prerequisites have been met:		6
MKTG 6210	Marketing Research
MKTG 6214	New Product Development
MKTG 6218	Managing Customer Engagement in a Service World
MKTG 6226	Consumer Behavior
MKTG 6230	Driving Marketing Performance: Measure, Analyze, Profit

Program Credit/GPA Requirements

12 total semester hours required; may take a maximum of 15 semester hours

Minimum 3.000 GPA required