The Graduate Certificate in Sales Management is designed to provide sales managers with an integrated approach to sales management that recognizes the customer journey does not end with a sale; instead, it is a continuous process of identifying opportunity, recognizing customer challenges, addressing customer pain points, and supporting customer success. To develop these skills, it is important for sales managers to better understand how analytics and AI can be used to understand customer behavior and predict market trends, develop strong leadership skills to build successful teams, and to use project management techniques to better reach goals.
Complete all courses and requirements listed below unless otherwise indicated.
Required Courses
| Code | Title | Hours |
|---|---|---|
| LDR 6100 | Developing Your Leadership Capability | 3 |
| SMT 6010 | Building Business Acumen | 3 |
| SMT 6020 | Managing the Customer Experience | 3 |
| SMT 6060 | Decision Support and Sales Analytics | 3 |
Elective Courses
| Code | Title | Hours |
|---|---|---|
| Complete a minimum of 6 credits from the following: | ||
| CMN 6040 | Consumer Behaviors in the Online Environment | 3 |
| CMN 6045 | Leveraging Digital Technologies: Strategy, Assessment, and Governance | 3 |
| CMN 6060 | Negotiation, Mediation, and Facilitation | 3 |
| EAI 6020 | AI System Technologies | 3 |
| LDR 6110 | Leading Teams Strategically in a Global Environment | 3 |
| LDR 6135 | Ethical Leadership | 3 |
| PJM 5900 | Foundations of Project Management | 4 |
| PJM 6185 | Managing Innovation Projects | 3 |
| PJM 6210 | Communication Skills for Project Managers | 3 |
| SMT 6983 | Special Topics (Special Topics) | 3 |
Program Credit/GPA Requirements
18 total quarter hours required
Minimum 3.000 GPA required