The digital media market space can present unexpected challenges to standard business models. The Graduate Certificate in Digital Media Management offers courses designed to help managers apply best business practices to these nontraditional challenges. Students are offered the opportunity to gain skills in managing functionally diverse digital media teams, responding effectively to response-critical projects, and implementing marketing strategy in a variety of media channels.
Courses in the program were selected by faculty from the College of Professional Studies’ Master of Professional Studies in Digital Media. The certificate consists of courses selected from the MPS in Digital Media curriculum.
Complete all courses and requirements listed below unless otherwise indicated.
Required Courses
| Code | Title | Hours |
|---|---|---|
| DGM 6279 | Project Management for Digital Media | 4 |
| DGM 6280 | Managing for Digital Media | 4 |
| DGM 6285 | Interactive Marketing Fundamentals | 4 |
| Complete one of the following: | 4 | |
| Digital Media Entrepreneurship | ||
| Social Media and Brand Strategy Implementation | ||
Program Credit/GPA Requirements
16 total quarter hours required
Minimum 3.000 GPA required