- Concentrations and course offerings may vary by campus and/or by program modality. Please consult with your advisor or admissions coach for the course availability each term at your campus or within your program modality.
- Certain options within the program may be required at certain campuses or for certain program modalities. Please consult with your advisor or admissions coach for requirements at your campus or for your program modality.
Complete all courses and requirements listed below unless otherwise indicated.
Required Courses
| Code | Title | Hours |
|---|---|---|
| PBR 6100 | Introduction to Public Relations | 3 |
| PBR 6135 | Public Relations Strategy and Planning | 3 |
| PBR 6710 | Public Relations Research: Understanding External Audiences | 3 |
Elective Courses
| Code | Title | Hours |
|---|---|---|
| Complete 7 quarter hours from the following: | 7 | |
| Digital Era Skills: Platforms, Tools, and Techniques | ||
| Leveraging Digital Technologies: Strategy, Assessment, and Governance | ||
| Crisis Communication | ||
| Digital Marketing Analytics | ||
| Social Media and Brand Strategy Implementation | ||
| Search Engine Optimization: Strategy and Implementation | ||
| Communications Technology Lab | ||
| Community Relations and Corporate Social Responsibility | ||
| Public Relations Content Development | ||
| Advanced Public Relations Content Development | ||
Program Credit/GPA Requirements
16 total quarter hours required
Minimum 3.000 GPA required