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Academic Catalog 2021-2022

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  • Media Advocacy, MS

Media Advocacy, MS

2021-2022 Edition

  • Undergraduate
  • College of Professional Studies Undergraduate
  • Graduate
    • General Admission and Transfer Credit
    • Information for Entering Students
    • College Expenses
    • University-​Wide Academic Policies and Procedures
    • PhD Programs
    • College of Arts, Media and Design
      • Academic Policies and Procedures
      • School of Architecture
      • Art + Design
      • School of Journalism
        • Journalism, MA
        • Media Advocacy, MS
      • Interdisciplinary Programs
    • D'Amore-​McKim School of Business
    • Khoury College of Computer Sciences
    • College of Engineering
    • Bouvé College of Health Sciences
    • School of Law
    • College of Professional Studies
    • College of Science
    • College of Social Sciences and Humanities
    • Gordon Institute of Engineering Leadership
    • Faculty
    • Appendix
  • Course Descriptions
  • Catalog Archives
  • Overview
  • Program Requirements
  • Plan of Study

The Master of Science in Media Advocacy places particular focus on developing direct and indirect advocacy skills: that is, to influence government decision makers directly and to change minds indirectly through shifting public opinion. The program uniquely combines grounding in governmental structures and the legal system with sophisticated training in the latest communication techniques including social media, web communications, and videography, as well as data analytics and data-driven storytelling. Successful graduates will be empowered to promote the public agenda of employers ranging from mission-driven organizations, such as the ACLU or the Sierra Club, to industry leaders, such as hospitals and technology companies, to lobbying and strategic communications groups and political consulting firms.

Core Requirements

Course List
Code Title Hours
JRNL 5400Media and Advocacy in Theory and Practice4
JRNL 5480Research for Media Strategy4
LW 6400Law, Policy and Legal Argument4
LW 7667Law and Ethics of Advocacy3

Electives

Course List
Code Title Hours
A minimum of 17 credits of electives is required. No more than 8 semester hours can be taken outside of the College of Arts, Media, and Design or the School of Law.17
Complete a minimum of 4 semester hours of coursework from the College of Arts, Media, and Design. Choose from recommended focus areas of JRNL, ARTD, ARTG, COMM, and INAM (additional areas may be chosen in consultation with your adviser).
Complete a minimum of 5 semester hours of coursework from the School of Law.

Program Credit/GPA Requirements

32 total semester hours required
Minimum 3.000 GPA required

Sample One-and-a-Half Years with No Co-op

Year 1
FallHoursSpringHoursSummer 1HoursSummer 2Hours
JRNL 54004JRNL 54804Vacation0Vacation0
LW 64004Elective 23-4  
Elective 13-4Elective 33-4  
 11-12 10-12 0 0
Year 2
FallHours   
LW 76673   
Elective 43-4   
Elective 53-4   
Elective 63-4   
 12-15   
Total Hours: 33-39
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