D’Amore-McKim’s Master of Science in Business Analytics is designed to prepare students for a management or business leadership role in which they will be required to recognize and respond to potential challenges and make strategic decisions during times of uncertainty.
Courses allow students to build the skills to not only know what data to analyze but also to understand how to leverage that data for strategic decision making. Through in-class case studies and a capstone project, professors will share real company data and students will explore questions such as how to build sales, enhance marketing, or strengthen a company’s infrastructure. This curriculum is designed to prepare students for a world of business affected by big data and rapid technological change.
This 30-credit master’s degree is offered for full-time study on campus or 100 percent online.
Core Requirements
| Code | Title | Hours |
|---|---|---|
| MISM 6200 | Introduction to Business Analytics | 3 |
| MISM 6202 | Foundations of Data Analysis for Business | 3 |
| MISM 6203 | Business Analytics Methods | 3 |
| MISM 6210 | Information Visuals and Dashboards for Business | 3 |
| MISM 6212 | Data Mining and Machine Learning for Business | 3 |
| MISM 6213 | Business Information Design, Quality, and Strategy | 3 |
| MISM 6214 | Business Analytics Capstone | 3 |
Elective Coursework
| Code | Title | Hours |
|---|---|---|
| Complete 9 semester hours from the following: | 9 | |
| Global Talent Management | ||
| Engaging Customers and Markets | ||
| Customer-Centric Research Methods for Marketing | ||
| Customer Performance Modeling | ||
| Workforce Metrics and Analytics | ||
Program Credit/GPA Requirements
30 total semester hours required
Minimum 3.000 GPA required