Corporate Innovation

Corporate innovation is a series of processes by which established companies promote, design, and pursue innovation opportunities that can result in new products, services, and/or business models. It entails R&D activities, product development, internal venture accelerators, acquisitions, and alliances. Innovation is the most powerful competitive weapon for a corporation that wants to ensure growth and relevance over time.

The corporate innovation concentration is designed to prepare students to develop new businesses, products, services, or processes inside of an existing organization to create value and generate new revenue growth through entrepreneurial thought and action. A concentration in corporate innovation seeks to develop students to be agents of change and renewal within established companies, aspiring to leading roles in areas such as product development, new business research, and innovation-related projects. This concentration targets students with co-op aspirations that involve positions within corporations such as entry-level product line management, project management, consulting, and new product and service development.

Concentration in Corporate Innovation 

Course List

Code	Title	Hours
Required Courses
INNO 2301	Innovation!	4
INNO 4504	Integrated Studies in Corporate Innovation	4
Electives
Complete two electives, one of which may come from the additional electives list:		8
INNO 2304	Industry Disruption and Corporate Transformation
INNO 3335	Product Innovation and Portfolio Management
or MKTG 4510	New Product Development
INNO 4225	Growth, Acquisitions, and Alliances
Additional Electives
ENTR 2303	Marketing Strategies for Startups
ENTR 3217	Global Family Business Leadership
ENTR 3304	Entrepreneurship and Innovation Law
ENTR 3305	Business Model Design and Innovation
ENTR 3330	Design Thinking for Startups
ENTR 4983	Special Topics in Entrepreneurship
INNO 2206	Global Social Enterprise
INNO 2414	The Social Impact of Business
INNO 3303	Digital Platform Strategies and Data-Driven Business Models
INNO 3309	Funding and Measuring Social Impact
INNO 4983	Special Topics in Innovation
MGMT 3340	Healthcare Management, Innovation, and Design
MGMT 3530	Project Management
STRT 4301	Strategic Analysis and Decision Making
One course from an approved Dialogue may count toward a concentration elective.