Marketing Analytics

Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This concentration offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines data science, consumer analysis, marketing management, and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.

Concentration in Marketing Analytics

Note: Students may double count up to one course in another business concentration.

Required Courses
MKTG 3301Marketing Management4
or MKTG 4506 Consumer Behavior
MKTG 3401Marketing Research4
MKTG 3501Marketing Analytics4
Complete one of the following:4-5
Fundamentals of Computer Science 1
and Lab for CS 2500
Programming with Data
and Data Science Programming Practicum