Marketing, Graduate Certificate

Through Northeastern University’s Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functions—from branding new products to advertising services and exploring new consumer audiences.

This program will help you enhance your understanding of marketing fundamentals to build customer connections through targeted messaging and advertising. Your course work will introduce theories and case studies, exploring ways to influence behavior and drive customers to make purchase decisions. You may explore the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value using the latest technologies. You may also expand your knowledge of mobile platforms, branding, social networks, and technology adoption in emerging markets.

Once you have completed your D’Amore-McKim Graduate Certificate in Marketing, endless opportunities lie ahead. Apply to a master’s degree program and the credits you have already earned may be applied toward an eligible program, or explore new opportunities for career growth.

Learn more about this program on the D’Amore-McKim website.

Complete all courses and requirements listed below unless otherwise indicated.

Core Requirement

MKTG 6200Creating and Sustaining Customer Markets3


Complete 9 semester hours from the following:9
International Marketing
New Product Development
Lean Design and Development
Market Focused Strategy
Marketing in Service Sector
Digital Marketing
Brand and Advertising Management
B2B and Strategic Sales
Consumer Behavior
Special Topics in Marketing

Program Credit/GPA Requirements

12 total semester hours required, may take a maximum of 15 credits
Minimum 3.000 GPA required