Marketing Analytics, Graduate Certificate
With a Graduate Certificate in Marketing Analytics from the D’Amore-McKim School of Business, students have an opportunity to grow as marketers and build their proficiency with data, analytics, and computational thinking.
Coursework explores how companies capture, process, and analyze large amounts of data to improve their marketing. Topics include microtargeting, customization, predicting customer purchasing and satisfaction, and assessing the impact of marketing activities and campaigns in real time.
Students will take one required course and either three or four elective courses. The minimum required number of courses to earn a certificate is four; however, many students choose to take an additional elective in order to broaden their expertise.
Our Graduate Certificate in Marketing Analytics enrolls in January, May, and September.
Complete all courses and requirements listed below unless otherwise indicated.
|MKTG 6200||Creating and Sustaining Customer Markets||3|
|MKTG 6234||Marketing Analytics||3|
|Complete 6 semester hours from the following:||6|
|Market Focused Strategy|
|Driving Marketing Performance: Measure, Analyze, Profit|
Program Credit/GPA Requirements
12 total semester hours required, may take a maximum of 15 credits
Minimum 3.000 GPA required