Marketing Analytics, Graduate Certificate

With a Graduate Certificate in Marketing Analytics from the D’Amore-McKim School of Business, students have an opportunity to grow as marketers and build their proficiency with data, analytics, and computational thinking.

Coursework explores how companies capture, process, and analyze large amounts of data to improve their marketing. Topics include microtargeting, customization, predicting customer purchasing and satisfaction, and assessing the impact of marketing activities and campaigns in real time.

Students will take one required course and either three or four elective courses. The minimum required number of courses to earn a certificate is four; however, many students choose to take an additional elective in order to broaden their expertise.

Our Graduate Certificate in Marketing Analytics enrolls in January, May, and September.

Complete all courses and requirements listed below unless otherwise indicated.

Core Requirements

MKTG 6200Creating and Sustaining Customer Markets3
MKTG 6234Marketing Analytics3


Complete 6 semester hours from the following:6
Marketing Research
Market Focused Strategy
Digital Marketing
Driving Marketing Performance: Measure, Analyze, Profit

Program Credit/GPA Requirements

12 total semester hours required, may take a maximum of 15 credits

Minimum 3.000 GPA required