With a Graduate Certificate in Brand Management from the D’Amore-McKim School of Business, students will broaden their understanding of how to develop a successful branding and advertising strategy in today’s digital economy. In just four or five courses, students will build strategic and creative thinking skills to help create, manage, and implement a cross-platform brand communication strategy focused on the consumer experience and driving customer retention.
In this program, students will focus on translating the analysis of customer needs and competitor capabilities into an integrated and differentiated communications plan targeted toward the company’s key audience(s) and demographics. Elective coursework may explore best practices in brand management in a variety of topic areas, such as consumer behavior, advertising, new product development, marketing analytics, project management, demand planning and forecasting, and product innovation.
Students will take two required courses and either two or three elective courses. The minimum required number of courses to earn a certificate is four; however, many students opt to take an additional elective in order to broaden their expertise.
Our Graduate Certificate in Brand Management enrolls in January and September.
Complete all courses and requirements listed below unless otherwise indicated.
|MKTG 6200||Creating and Sustaining Customer Markets||3|
|MKTG 6230||Driving Marketing Performance: Measure, Analyze, Profit||3|
|Complete 6 semester hours from the following:||6|
|New Product Development|
|Managing Customer Engagement in a Service World|
|Driving Marketing Performance: Measure, Analyze, Profit|
Program Credit/GPA Requirements
12 total semester hours required, may take a maximum of 15 semester hours
Minimum 3.000 GPA required