Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.

Note: Students in the D'Amore-McKim School of Business or in a combined major with D'Amore McKim School of Business are not allowed to pursue this minor.

Required Courses

MKTG 2209Introduction to Marketing4
or MKTG 2201 Introduction to Marketing
MKTG 3720Brand Management4

Electives

Complete two of the following with at least one course from MKTG:8
Innovation!
Project Management
Enabling Technologies for Consumer Engagement
Marketing Research
Gaining Insights from Consumer Data
Managing Customer Engagement in a Service World
Advertising and Brand Promotion
Consumer Behavior
New Product Development
Design Thinking for Startups
Product Innovation and Portfolio Management
Understanding the Platform Economy

GPA Requirement

Minimum 2.000 GPA required in all courses completed