The marketing minor is aimed at non–D'Amore-McKim students who wish to complement their current studies with a focus on marketing. In the marketing minor, students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing. Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.
Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.
Note:Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.
Required Courses
| Code | Title | Hours |
|---|---|---|
| MKTG 2201 | Introduction to Marketing | 4 |
| or MKTG 2209 | Introduction to Marketing | |
Electives
| Code | Title | Hours |
|---|---|---|
| Complete three of the following: | 12 | |
| Marketing and Society | ||
| Marketing Management | ||
| Marketing Research | ||
| Marketing Analytics | ||
| Marketing in Asia | ||
| Sales Management | ||
| Managing Customer Engagement in a Service World | ||
| Advertising and Brand Promotion | ||
| Consumer Behavior | ||
| Digital Marketing | ||
| New Product Development | ||
| International Marketing | ||
GPA Requirement
Minimum 2.000 GPA required in all courses completed