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Academic Catalog 2021-2022

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Marketing, Minor

2021-2022 Edition

  • Undergraduate
    • Admission
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    • College of Arts, Media and Design
    • D'Amore-​McKim School of Business
      • Bachelor of Science in Business Administration, BSBA
      • Bachelor of Science in International Business, BSIB
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      • Minors
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        • Family Business
        • Leadership and Human Capital
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        • Marketing
        • Marketing Analytics
        • Social Innovation and Entrepreneurship
        • Strategy
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      • Accelerated Bachelor/​Graduate Degree Programs
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  • College of Professional Studies Undergraduate
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  • Overview
  • Minor Requirements

The marketing minor is aimed at non–D'Amore-McKim students who wish to complement their current studies with a focus on marketing. In the marketing minor, students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing. Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.

Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.

Note:Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.

Required Courses

Course List
Code Title Hours
MKTG 2201Introduction to Marketing4
or MKTG 2209 Introduction to Marketing

Electives

Course List
Code Title Hours
Complete three of the following:12
MKTG 2301
Marketing and Society
MKTG 3301
Marketing Management
MKTG 3401
Marketing Research
MKTG 3501
Marketing Analytics
MKTG 4220
Marketing in Asia
MKTG 4420
Sales Management
MKTG 4502
Managing Customer Engagement in a Service World
MKTG 4504
Advertising and Brand Promotion
MKTG 4506
Consumer Behavior
MKTG 4508
Digital Marketing
MKTG 4510
New Product Development
MKTG 4512
International Marketing

GPA Requirement

Minimum 2.000 GPA required in all courses completed

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