The marketing minor is aimed at non–D'Amore-McKim students who wish to complement their current studies with a focus on marketing. In the marketing minor, students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing. Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.
Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.
Note:Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.
|MKTG 2201||Introduction to Marketing||4|
|or MKTG 2209||Introduction to Marketing|
|Complete three of the following:||12|
|Marketing and Society|
|Marketing in Asia|
|Managing Customer Engagement in a Service World|
|Advertising and Brand Promotion|
|New Product Development|
Minimum 2.000 GPA required in all courses completed