Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This minor, aimed at non–D'Amore-McKim students offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.
Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.
Note: Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.
Required Courses
| Code | Title | Hours |
|---|---|---|
| MKTG 2209 | Introduction to Marketing | 4 |
| or MKTG 2201 | Introduction to Marketing | |
| MKTG 2602 | Quantitative Analysis of Consumer Data | 4 |
| MKTG 3402 | Gaining Insights from Consumer Data | 4 |
| MKTG 3501 | Marketing Analytics | 4 |
GPA Requirement
Minimum 2.000 GPA required in all completed courses