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Academic Catalog 2021-2022

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Marketing Analytics, Minor

2021-2022 Edition

  • Undergraduate
    • Admission
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    • College of Arts, Media and Design
    • D'Amore-​McKim School of Business
      • Bachelor of Science in Business Administration, BSBA
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        • Marketing Analytics
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  • Overview
  • Minor Requirements

Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This minor, aimed at non–D'Amore-McKim students offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.

Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.

Note: Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.

Required Courses

Course List
Code Title Hours
MKTG 2209Introduction to Marketing4
or MKTG 2201 Introduction to Marketing
MKTG 2602Quantitative Analysis of Consumer Data4
MKTG 3402Gaining Insights from Consumer Data4
MKTG 3501Marketing Analytics4

GPA Requirement

Minimum 2.000 GPA required in all completed courses

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