Corporate innovation is a series of processes by which established companies promote, design, and pursue innovation opportunities that can result in new products, services, and/or business models. It entails R&D activities, product development, internal venture accelerators, acquisitions, and alliances. Innovation is the most powerful competitive weapon for a corporation that wants to ensure growth and relevance over time.
The corporate innovation and venture concentration is designed to prepare students to develop new businesses, products, services, or processes inside of an existing organization to create value and generate new revenue growth through entrepreneurial thought and action. A concentration in corporate innovation and venture will develop students to be agents of change and renewal within established companies, aspiring to leading roles in areas such as product development, new business research, and innovation-related projects. This concentration targets students with co-op aspirations that involve positions within corporations such as entry-level product line management, project management, consulting, and new product and service development.
Concentration in Corporate Innovation and Venture
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| ENTR 2301 | Innovation! | 4 |
| ENTR 4504 | Advanced Studies in Corporate Innovation | 4 |
| Electives | ||
| Complete two electives, one of which may come from the additional elective list: | 8 | |
| Industry Disruption and Corporate Transformation | ||
| Product Innovation and Portfolio Management | ||
| Growth, Acquisitions, and Alliances | ||
Additional Electives | ||
| Global Social Enterprise | ||
| Understanding Family Enterprise | ||
| Marketing Strategies for Startups | ||
| Special Topics in Entrepreneurship | ||
| Entrepreneurial Growth Strategy for Technology Ventures | ||
| Entrepreneurial Finance and Private Equity | ||
| Negotiating in Business | ||
| Healthcare Management, Innovation, and Design | ||
| Project Management | ||
| Strategic Analysis and Decision Making | ||
| One course from an approved Dialogue may count toward a concentration elective. | ||