Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This concentration offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights, and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.
Concentration in Marketing Analytics
Note: Students may double count up to one course in another business concentration.
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| MKTG 2602 | Quantitative Analysis of Consumer Data | 4 |
| MKTG 3402 | Gaining Insights from Consumer Data | 4 |
| MKTG 3501 | Marketing Analytics | 4 |
| Elective | ||
| Complete one of the following: | 4-5 | |
| Fundamentals of Computer Science 1 and Lab for CS 2500 | ||
| Programming with Data and Data Science Programming Practicum | ||