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Academic Catalog 2021-2022

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Marketing Analytics

2021-2022 Edition

  • Undergraduate
    • Admission
    • Information for Entering Students
    • College Expenses
    • Academic Policies and Procedures
    • University Academics
    • College of Arts, Media and Design
    • D'Amore-​McKim School of Business
      • Bachelor of Science in Business Administration, BSBA
      • Bachelor of Science in International Business, BSIB
      • Combined Majors
      • Concentrations
        • Accounting
        • Brand Management
        • Business Analytics
        • Corporate Innovation and Venture
        • Entrepreneurial Startups
        • Family Business
        • Finance
        • Fintech
        • Global Business and Strategy
        • Healthcare Management and Consulting
        • International Business
        • Management
        • Management Information Systems
        • Marketing
        • Marketing Analytics
        • Social Innovation and Entrepreneurship
        • Supply Chain Management
      • Minors
      • Accelerated Bachelor/​Graduate Degree Programs
    • Khoury College of Computer Sciences
    • College of Engineering
    • Bouvé College of Health Sciences
    • College of Science
    • College of Social Sciences and Humanities
    • Faculty
    • Appendix
  • College of Professional Studies Undergraduate
  • Graduate
  • Course Descriptions
  • Catalog Archives
  • Overview
  • Concentration Requirements

Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This concentration offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights, and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.

Concentration in Marketing Analytics

Note: Students may double count up to one course in another business concentration.

Course List
Code Title Hours
Required Courses
MKTG 2602Quantitative Analysis of Consumer Data4
MKTG 3402Gaining Insights from Consumer Data4
MKTG 3501Marketing Analytics4
Elective
Complete one of the following:4-5
CS 2500
and CS 2501
Fundamentals of Computer Science 1
and Lab for CS 2500
DS 2000
and DS 2001
Programming with Data
and Data Science Programming Practicum
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