Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This concentration offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights, and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.
Concentration in Marketing Analytics
Note: Students may double count up to one course in another business concentration.
|MKTG 2602||Quantitative Analysis of Consumer Data||4|
|MKTG 3402||Gaining Insights from Consumer Data||4|
|MKTG 3501||Marketing Analytics||4|
|Complete one of the following:||4-5|
|Fundamentals of Computer Science 1|
and Lab for CS 2500
|Programming with Data|
and Data Science Programming Practicum