Marketing, Minor

The marketing minor is aimed at non–D'Amore-McKim students who wish to complement their current studies with a focus on marketing. In the marketing minor, students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing. Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.

Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.

Note: Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.

Required Courses

Course List

Code	Title	Hours
MKTG 2201	Introduction to Marketing	4
or MKTG 2209	Introduction to Marketing

Electives

Course List

Code	Title	Hours
Complete three of the following:		12
MKTG 2301	Marketing and Society
MKTG 2602	Quantitative Analysis of Consumer Data
MKTG 2720	Enabling Technologies for Consumer Engagement
MKTG 3301	Marketing Management
MKTG 3401	Marketing Research
MKTG 3402	Gaining Insights from Consumer Data
MKTG 3501	Marketing Analytics
MKTG 3720	Brand Management
MKTG 4120	Undergraduate Research Practicum in Marketing
MKTG 4420	Sales Management
MKTG 4720	Understanding the Platform Economy
MKTG 4502	Managing Customer Engagement in a Service World
MKTG 4504	Advertising and Brand Promotion
MKTG 4506	Consumer Behavior
MKTG 4508	Digital Marketing
MKTG 4510	New Product Development
MKTG 4512	International Marketing
MKTG 4520	Business-to-Business Marketing

GPA Requirement

Minimum 2.000 GPA required in all courses completed