Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.

Note: Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.

Required Courses

MKTG 2209Introduction to Marketing4
or MKTG 2201 Introduction to Marketing
MKTG 2602Quantitative Analysis of Consumer Data4
MKTG 3402Gaining Insights from Consumer Data4
MKTG 3501Marketing Analytics4

GPA Requirement

Minimum 2.000 GPA required in all completed courses