Marketing Analytics

Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This concentration offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights, and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.

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• Concentrations and course offerings may vary by campus and/or by program modality.  Please consult with your advisor or admissions coach for the course availability each term at your campus or within your program modality. 
• Certain options within the program may be required at certain campuses or for certain program modalities.  Please consult with your advisor or admissions coach for requirements at your campus or for your program modality. 

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Concentration in Marketing Analytics

Note: Students may double count up to one course in another business concentration.

Course List

Code	Title	Hours
Required Courses
MKTG 2602	Quantitative Analysis of Consumer Data	4
MKTG 3402	Gaining Insights from Consumer Data	4
MKTG 3501	Marketing Analytics	4
Elective
Complete one of the following:		4-5
CS 2500 and CS 2501	Fundamentals of Computer Science 1 and Lab for CS 2500
DS 2000 and DS 2001	Programming with Data and Data Science Programming Practicum