Marketing, Minor

The marketing minor is aimed at non–D'Amore-McKim students who wish to complement their current studies with a focus on marketing. In the marketing minor, students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing. Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.

Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.

Note:Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.

Required Courses

MKTG 2201Introduction to Marketing4
or MKTG 2209 Introduction to Marketing

Electives

Complete three of the following:12
Marketing and Society
Marketing Management
Marketing Research
Marketing Analytics
Marketing in Asia
Sales Management
Marketing in the Service Sector
Advertising and Brand Promotion
Consumer Behavior
Digital Marketing
New Product Development
International Marketing

GPA Requirement

Minimum 2.000 GPA required in all courses completed