Marketing Analytics, Minor
Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This minor, aimed at non–D'Amore-McKim students, offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines data science, consumer analysis, marketing management, and predictive modeling into an integrated curriculum that seeks to prepare students for successful careers in marketing analytics and other data-driven business specializations.
Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.
Note:Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.
|MKTG 2201||Introduction to Marketing||4|
|or MKTG 2209||Introduction to Marketing|
|MKTG 3401||Marketing Research||4|
|MKTG 3501||Marketing Analytics||4|
|Complete one of the following:||4-5|
|Programming with Data|
and Data Science Programming Practicum
|Fundamentals of Computer Science 1|
and Lab for CS 2500
Minimum 2.000 GPA required in all completed courses