Marketing Analytics, Minor

Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This minor, aimed at non–D'Amore-McKim students, offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines data science, consumer analysis, marketing management, and predictive modeling into an integrated curriculum that seeks to prepare students for successful careers in marketing analytics and other data-driven business specializations.

Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified.

Note:Students in D'Amore-McKim or in a combined program with D'Amore McKim are not allowed to take this minor.

Required Courses

MKTG 2201Introduction to Marketing4
or MKTG 2209 Introduction to Marketing
MKTG 3401Marketing Research4
MKTG 3501Marketing Analytics4
Complete one of the following:4-5
Programming with Data
and Data Science Programming Practicum
Fundamentals of Computer Science 1
and Lab for CS 2500

GPA Requirement

Minimum 2.000 GPA required in all completed courses