Digital Communication and Media, BS

The Bachelors of Science in Digital Communication and Media prepares students for jobs in the expanding market for digital based communications. Students are exposed to the digital channels and technology at the core of today’s positions in corporate and marketing communications.

Students start with foundation courses in such areas as English and Ethics. These are followed by major course selections in Management, Marketing, and Visual Media.

Students then move to the heart of the program to develop digital competencies. These courses cover communication research methods, digital communication strategy, and inbound marketing fundamentals. From here, students enter a unique virtual public relations firm to design, implement, and manage a digital communication campaign for a real-world client.

Successful graduates of the program should possess the competencies for digital communication jobs in a wide range of fields, including corporations, public relations and marketing agencies, and non-profit organizations.

Complete all courses listed below unless otherwise indicated.

University-Wide Requirement

Minimum 120 total semester hours required

Minimum 2.000 GPA required

Students must earn a minimum of 60 Northeastern University semester hours in order to receive a bachelor’s degree.

Note: Individual program requirements may exceed the above minima.

NUpath Requirements

All undergraduate students are required to complete the NUpath Requirements.

NUpath requirements Understanding Societies and Institutions (SI) and Natural and Designed World (ND) are not explicitly satisfied by required courses in the curriculum at this time. Students are responsible for satisfying these requirements, and if these are not fulfilled in required major courses, they should use general electives to do so.

Foundation Courses

24 semester hours required

English
Complete one of the following: 4
College Writing 1
and Lab for ENG 1105
College Writing 1 for Nonnative Speakers
and Lab for ENG 1103
Complete the following two courses with corresponding labs:
ENG 1107
and ENG 1108
College Writing 2
and Lab for ENG 1107
4
ENG 3107
and ENG 3108
Writing for the Professions: Business and the Social Sciences
and Lab for ENG 3107
4
Information Technology
ITC 2016End-User Data Analysis Tools3
Mathematics
MTH 1100College Algebra3
MTH 2310Statistics for the Behavioral and Social Sciences3
Philosophy
PHL 2120Ethical Issues in Communication3

Major Courses

51 semester hours required

Business
MGT 1100Introduction to Business3
Visual Media and Art
ART 2100Foundation in Visual Communication3
ART 2200Fundamentals of Graphics and Publishing Production3
ITC 1100Human-Computer Interaction3
ITC 2400Web and Mobile Development3
Marketing
MKT 2100Principles of Marketing3
MKT 2220Consumer Behavior3
Communication
CMN 1100Organizational Communication3
CMN 2310Professional Speaking3
CMN 3220Introduction to Public Relations3
CMN 3800Designing and Implementing a Promotional Campaign3
CMN 3410Digital Communication Strategy3
CMN 3850Managing Communication Projects3
CMN 3350Intercultural Communication3
MKT 3010Digital Marketing3
Writing
ENG 3260Writing to Inform and Persuade3
TCC 3450Writing for the Web3

Major Electives

15 semester hours required

Complete five of the following:15
Crisis Communication
Negotiation
Project Management Fundamentals - Project Initiation and Close
Project Planning
Project Monitoring and Control
Organizational Behavior

Capstone

3 semester hours required

CMN 4850Capstone in Professional Communication3

Electives

Complete a minimum of 27 semester hours to reach 120 semester hours.

Term 1Hours
ENG 1105
and ENG 1106
4
MTH 11003
CMN 23103
ART 21003
MGT 11003
 16
Term 2Hours
ENG 1107
and ENG 1108
4
MKT 21003
CMN 32203
ITC 20163
ART 22003
 16
Term 3Hours
ENG 32603
PHL 21203
MTH 23103
CMN 33503
SI Core3
 15
Term 4Hours
CMN 32003
CMN 34103
ITC 11003
TCC 34503
Open Elective3
 15
Term 5Hours
ENG 3107
and ENG 3108
4
MKT 30103
Major Elective3
Major Elective3
 13
Term 6Hours
ND Core3
ITC 24003
CMN 38003
Major Elective3
Open Elective3
 15
Term 7Hours
CMN 38503
Major Elective3
Open Elective3
Open Elective3
Open Elective3
 15
Term 8Hours
CMN 48503
Major Elective3
Open Elective3
Open Elective3
Open Elective3
 15
Total Hours: 120