Digital Communication and Media, BS
The Bachelors of Science in Digital Communication and Media prepares students for jobs in the expanding market for digital based communications. Students are exposed to the digital channels and technology at the core of today’s positions in corporate and marketing communications.
Students start with foundation courses in such areas as English and Ethics. These are followed by major course selections in Management, Marketing, and Visual Media.
Students then move to the heart of the program to develop digital competencies. These courses cover communication research methods, digital communication strategy, and inbound marketing fundamentals. From here, students enter a unique virtual public relations firm to design, implement, and manage a digital communication campaign for a real-world client.
Successful graduates of the program should possess the competencies for digital communication jobs in a wide range of fields, including corporations, public relations and marketing agencies, and non-profit organizations.
Complete all courses listed below unless otherwise indicated.
Minimum 120 total semester hours required
Minimum 2.000 GPA required
Students must earn a minimum of 60 Northeastern University semester hours in order to receive a bachelor’s degree.
Note: Individual program requirements may exceed the above minima.
All undergraduate students are required to complete the NUpath Requirements.
NUpath requirements Understanding Societies and Institutions (SI) and Natural and Designed World (ND) are not explicitly satisfied by required courses in the curriculum at this time. Students are responsible for satisfying these requirements, and if these are not fulfilled in required major courses, they should use general electives to do so.
24 semester hours required
|Complete one of the following:||4|
|College Writing 1|
and Lab for ENG 1105
|College Writing 1 for Nonnative Speakers|
and Lab for ENG 1103
|Complete the following two courses with corresponding labs:|
and ENG 1108
|College Writing 2|
and Lab for ENG 1107
and ENG 3108
|Writing for the Professions: Business and the Social Sciences|
and Lab for ENG 3107
|ITC 2016||End-User Data Analysis Tools||3|
|MTH 1100||College Algebra||3|
|MTH 2310||Statistics for the Behavioral and Social Sciences||3|
|PHL 2120||Ethical Issues in Communication||3|
51 semester hours required
|MGT 1100||Introduction to Business||3|
|Visual Media and Art|
|ART 2100||Foundation in Visual Communication||3|
|ART 2200||Fundamentals of Graphics and Publishing Production||3|
|ITC 1100||Human-Computer Interaction||3|
|ITC 2400||Web and Mobile Development||3|
|MKT 2100||Principles of Marketing||3|
|MKT 2220||Consumer Behavior||3|
|CMN 1100||Organizational Communication||3|
|CMN 2310||Professional Speaking||3|
|CMN 3220||Introduction to Public Relations||3|
|CMN 3800||Designing and Implementing a Promotional Campaign||3|
|CMN 3410||Digital Communication Strategy||3|
|CMN 3850||Managing Communication Projects||3|
|CMN 3350||Intercultural Communication||3|
|MKT 3010||Digital Marketing||3|
|ENG 3260||Writing to Inform and Persuade||3|
|TCC 3450||Writing for the Web||3|
15 semester hours required
|Complete five of the following:||15|
|Project Management Fundamentals - Project Initiation and Close|
|Project Monitoring and Control|
3 semester hours required
|CMN 4850||Capstone in Professional Communication||3|
Complete a minimum of 27 semester hours to reach 120 semester hours.
and ENG 1106
and ENG 1108
and ENG 3108
|Total Hours: 120|