Business Analytics, MS

Businesses are looking for professionals who can connect the dots and build successful marketing strategies based on massive amounts of structured and unstructured data. Become one of them with our Master of Science in Business Analytics degree with a marketing focus.

This program addresses a critical need for those who can interpret and apply data in an increasingly competitive and technology-driven business environment. Core courses will introduce you to data analytics concepts, and our marketing track courses will build upon this foundation to emphasize the practice-oriented application of business analytics.

Complete all courses and requirements listed below unless otherwise indicated.

Core Requirements

Required Core
MISM 6200Introduction to Business Analytics3
MISM 6202Foundations of Data Analysis for Business3
MISM 6203Business Analytics Methods3
MISM 6210Information Visuals and Dashboards for Business3
MISM 6212Data Mining and Machine Learning for Business3
MISM 6213Business Information Design, Quality, and Strategy3
MISM 6214Business Analytics Capstone3
MKTG 6232Engaging Customers and Markets3
MKTG 6294Customer-Centric Research Methods for Marketing3
MKTG 6295Customer Performance Modeling3

Program Credit/GPA Requirements

30 total semester hours required
Minimum 3.000 GPA required