Business Analytics, MS

The Master of Science in Business Analytics is a 31-semester-hour degree that is structured around four interdisciplinary core courses. After completion of the core, the student will be able to select from courses specific to the MS in Business Analytics.

Students may apply directly to the Master of Science in Business Analytics, or they may apply after successful completion of the data science certificate. In both cases, students will complete the required interdisciplinary core courses before continuing study in business analytics.

The Required Interdisciplinary Core

The four interdisciplinary core courses in data science/analytics serve as a foundation for the professional master’s degree in business analytics.

The goal of the core is to provide foundational knowledge in data science/analytics that is applicable to any discipline. Students who complete the core can apply these principles to data-driven decision making in their own discipline.

The four required core courses (16 semester hours) were developed by an interdisciplinary committee comprised of active researchers who utilize big data. These faculty, many who have interdisciplinary appointments, are from the College of Computer and Information Science; the College of Social Sciences and the Humanities; the D’Amore McKim School of Business; and the College of Arts, Media and Design. The faculty reviewed content of existing master’s programs to design the core. The four courses are:

Introduction to Computational Statistics(pending approval)
Collecting, Storing, and Retrieving Data(pending approval)
Data Mining and Machine Learning(pending approval)
Information Design and Visual Analytics(pending approval)

Following successful completion of the shared core courses, students in the business analytics program would take the following courses: 

Introduction to Business Analytics(pending approval)
New Media and Digital Marketing Analytics(pending approval)
Advanced Enterprise Data Practice(pending approval)
Business Analytics Strategic Capstone(pending approval)
Business Analytics Elective(pending approval)