Business Analytics, MS

D’Amore-McKim’s STEM-designated Master of Science in Business Analytics is designed to prepare students for a management or business leadership role in which they will be required to recognize and respond to potential challenges and make strategic decisions during times of uncertainty.

Courses allow students to build the skills to not only know what data to analyze but also to understand how to leverage that data for strategic decision making. Through in-class case studies and a capstone project, professors will share real company data and students will explore questions such as how to build sales, enhance marketing, or strengthen a company’s infrastructure. This curriculum is designed to prepare students for a world of business affected by big data and rapid technological change.

This 30-credit master’s degree is offered for full-time study on campus or 100 percent online.

Core Requirements

MISM 6200Introduction to Business Analytics3
MISM 6202Foundations of Data Analysis for Business3
MISM 6203Business Analytics Methods3
MISM 6210Information Visuals and Dashboards for Business3
MISM 6212Data Mining and Machine Learning for Business3
MISM 6213Business Information Design, Quality, and Strategy3
MISM 6214Business Analytics Capstone3

Elective Coursework

Complete 9 semester hours from the following:9
Global Talent Management
Engaging Customers and Markets
Customer-Centric Research Methods for Marketing
Customer Performance Modeling
Workforce Metrics and Analytics

Program Credit/GPA Requirements

30 total semester hours required
Minimum 3.000 GPA required