Business Analytics, MS
Businesses are looking for professionals who can connect the dots and build successful marketing strategies based on massive amounts of structured and unstructured data. Become one of them with our Master of Science in Business Analytics degree with a marketing focus.
This program addresses a critical need for those who can interpret and apply data in an increasingly competitive and technology-driven business environment. Core courses will introduce you to data analytics concepts, and our marketing track courses will build upon this foundation to emphasize the practice-oriented application of business analytics.
Complete all courses and requirements listed below unless otherwise indicated.
|MISM 6200||Introduction to Business Analytics||3|
|MISM 6202||Foundations of Data Analysis for Business||3|
|MISM 6203||Business Analytics Methods||3|
|MISM 6210||Information Visuals and Dashboards for Business||3|
|MISM 6212||Data Mining and Machine Learning for Business||3|
|MISM 6213||Business Information Design, Quality, and Strategy||3|
|MISM 6214||Business Analytics Capstone||3|
|MKTG 6232||Engaging Customers and Markets||3|
|MKTG 6294||Customer-Centric Research Methods for Marketing||3|
|MKTG 6295||Customer Performance Modeling||3|
Program Credit/GPA Requirements
30 total semester hours required
Minimum 3.000 GPA required