Media Advocacy, MS

The Master of Science in Media Advocacy places particular focus on developing direct and indirect advocacy skills: that is, to influence government decision makers directly and to change minds indirectly through shifting public opinion. The program uniquely combines grounding in governmental structures and the legal system with sophisticated training in the latest communication techniques including social media, web communications, and videography, as well as data analytics and data-driven storytelling. Successful graduates will be empowered to promote the public agenda of employers ranging from mission-driven organizations, such as the ACLU or the Sierra Club, to industry leaders, such as hospitals and technology companies, to lobbying and strategic communications groups and political consulting firms.

Core Requirements

JRNL 5400 Media and Advocacy in Theory and Practice4
JRNL Advocacy Research (TBA)
LW 6400Law, Policy and Legal Argument4
LW 7667Law and Ethics of Advocacy3


Complete 18 semester hours from the following:18
Advocating for Change
Complete 9–12 semester hours from the following:
Perspective on Journalism Ethics
State Local Government
Current Issues in Health Law and Policy
Human Rights in the United States
Environmental Law
Health Law
Sexuality, Gender and the Law
International Human Rights and the Global Economy
Techniques of Advocacy
Complete 9–12 semester hours from the following:
Art, Context, Action 1
Art, Context, Action 2
Collaborative Video and Community Engagement
Information Design Studio 1: Principles
Information Design History
Visual Cognition
Visualization Technologies 1
Experience Design Studio 1: Principles
Design Systems
Notational Systems for Experience
Design for Behavior and Experience
Design of Information-Rich Environments
Fundamentals of Digital Journalism
Laboratory Seminar in Applied Design and Legal Empowerment

Program Credit/GPA Requirements

32 total semester hours required
Minimum 3.000 GPA required

Sample One-and-a-Half Years with No Co-op

Year 1
FallHoursSpringHoursSummer 1HoursSummer 2Hours
JRNL 5400 Media and Advocacy in Theory and Practice4JRNL 5XXX Advocacy Research4Vacation0Vacation0
LW 6400 Introduction to Law, Policy and Legal Argument3Elective 23-4  
Elective 13-4Elective 33-4  
 10-11 10-12 0 0
Year 2
LW 6XXX Ethics of Advocacy3   
Elective 43-4   
Elective 53-4   
Elective 63-4   
Total Hours: 32-38