Business Administration and Interactive Media, BS

Complete all courses listed below unless otherwise indicated. Also complete any corequisite labs, recitations, clinicals, or tools courses where specified and complete any additional courses needed beyond specific college and major requirements to satisfy graduation credit requirements.

University-Wide Requirements

All undergraduate students are required to complete the University-Wide Requirements.

NUpath Requirements

All undergraduate students are required to complete the NUpath Requirements.

Business Core Requirements

Complete one of the following:4
Calculus for Business and Economics
Calculus 1
Math Fundamentals for Games
Macroeconomics and Microeconomics
ECON 1115Principles of Macroeconomics4
or ECON 1116 Principles of Microeconomics

Business Requirements

ACCT 1201Financial Accounting and Reporting4
Business Statistics
MGSC 2301Business Statistics4
International Business/Social Responsibility
INTB 1203International Business and Global Social Responsibility4
MKTG 2201Introduction to Marketing4
FINA 2201Financial Management4
Organizational Behavior
ORGB 3201Organizational Behavior4
Business Core Option
Complete one of the following:4
Managerial Accounting
Management Information Systems
Supply Chain and Operations Management
Professional Development
BUSN 1103Professional Development for Business Co-op1
or EEAM 2000 Professional Development for Co-op

Interactive Media Requirements

Interactive Media Courses
ARTF 2223
and ARTF 2224
5D Fundamentals: Experience and Drawing
and 5D Tools
ARTG 1250Design Process Context and Systems4
ARTG 2260Programming Basics4
ARTG 2400
and ARTG 2401
Interaction Design 1: Responsive
and Interaction Design Tools
ARTG 3500Transmedia Design4
ARTH 1100Interactive Media and Society4
Art and Design
ARTF 1122
and ARTF 1123
2D Fundamentals: Surface and Drawing
and 2D Tools
ARTG 2250
and ARTG 2251
Typography 1
and Type Tools

Marketing Concentration

Required Courses
MKTG 3301Marketing Management4
MKTG 3401Marketing Research4
At least one course must be taken from the business courses listed and one from the interactive media courses listed.
Complete three of the following:12
Marketing in the Service Sector
Advertising and Brand Promotion
Consumer Behavior
Digital Marketing
New Product Development
Interactive Media
4D Fundamentals: Sequence and Drawing
Graphic Design 1
Typography 2
Interactive Narrative
Physical Computing
Interaction Design 2: Mobile
Special Topics in Art and Design Studio

Second Business Concentration (Optional)

A second business concentration is optional and may be chosen from the following list. Requirements for the concentrations are listed below.

  • Accounting
  • Business/Interdisciplinary
  • Entrepreneurship and Innovation
  • Finance
  • Management
  • Management Information Systems
  • Supply Chain Management

Integrative Courses

Integrative Courses
Note: These courses also satisfy requirements above:
MKTG 3301Marketing Management4
ARTG 3500Transmedia Design4
Complete the interactive media capstone or the business capstone:4-8
Interactive Media Capstone
Interaction Team Degree Project 1
Interaction Team Degree Project 2
Business Capstone
Strategy in Action

Business GPA Requirement

A minimum 2.000 GPA in business courses is required.

Business Cooperative Education Requirement

Complete one six-month co-op experience.

Program Requirement

132 total semester hours required

Second Business Concentration (Optional)

A second business concentration is optional and may be chosen from the following:

Concentration in Accounting 

Required Courses
ACCT 3401Financial Reporting and Analysis 14
ACCT 4501Financial Reporting and Analysis 24
Complete two of the following:8
Accounting Information Systems
Strategic Cost Analysis for Decision Making
Auditing and Other Assurance Services
Income Tax Determination and Planning

Concentration in Business/Interdisciplinary

Complete four courses in consultation with approved D'Amore-McKim School of Business faculty member.16

Concentration in Entrepreneurship and Innovation

Note: The following courses do not count toward this concentration:
The Entrepreneurial Universe
Business Economic History of South Africa
Business, Economics, and History of Hispaniola and Latin America
Field Research in Sustainable Business
Field Research in Sustainable Energy in Iceland
Family Business in Italy
New Venture Laboratory Abroad
Development Practice and Global Citizenship in India
Introductory Course
ENTR 2301Innovation!4
or ENTR 2303 Entrepreneurial Marketing and Selling
Capstone Course
Complete one of the following:4
Business Planning for Technology Ventures
Business Planning for Small and Medium Enterprises
Advanced Studies in Social Enterprise
Complete two of the following:8
Global Social Enterprise
Understanding Family Enterprise
Social Responsibility of Business in an Age of Inequality
Social Impact Investing: Connecting Compassion and Capital
Innovation for Social Change
Global Family Business Leadership
Microfinance: Fostering Entrepreneurship in the Developing World
International Entrepreneurship and Innovation
Business Modeling for Entrepreneurs
Global Entrepreneurship
Microfinance and Economic Development in Latin America
Base of Pyramid Innovation
Sustainability in the Latin American Business Environment
Lean Design and Development for Entrepreneurs
Resource Management and Renewable Energy in Iceland
Family Business: A Global Perspective
Management of Operations and Growth in Small- and Medium-Sized Enterprises
Managing Operations in a Technology-Based Startup Firm
Entrepreneurship and Intrapraneurship in Innovation-Driven Markets
Impact Investing and Social Finance
Corporate Entrepreneurship through Global Growth, Acquisitions, and Alliances
Social Entrepreneurship and Sustainable Development in India
Entrepreneurial Finance, Innovation Valuation, and Private Equity

Concentration in Finance

Required Course
FINA 3301Corporate Finance4
or FINA 3303 Investments
Complete three of the following:12
Impact Investing and Social Finance
Sustainability in the Business Environment
Corporate Finance (if not selected as a required course)
Investments (if not selected as a required course)
Working Capital Management
Issues in Corporate Governance
International Financial Management
Valuation and Value Creation
Personal Financial Planning
Mergers and Acquisitions
Financial Risk Management
Investment Banking
Real Estate Finance
Risk Management and Insurance
Credit Analysis
Core Topics in Alternative Investments
Special Topics in Finance
Turnaround Management
Fixed-Income Securities
Advanced Financial Strategy
Entrepreneurial Finance, Innovation Valuation, and Private Equity

Concentration in Management

Required Course
MGMT 4501Skills for Managerial Success4
Complete three of the following:12
Negotiating in Business
Developing Leaders for Global Sustainability
Managing Healthcare Organizations: Critical Challenges and New Approaches
Managing Human Capital
Social Networks and Organizations
Managing Global Teams Virtually and Locally
Project Management
The Management Practices of Great Organizations
Human Resources and Workforce Analytics
Leadership Seminar
Understanding Family Enterprise

Concentration in Management Information Systems

Required Courses
MISM 3403Data Management in the Enterprise4
MISM 4501Business Systems Integration4
Note: Only one non-MISM course may be used as an elective.
Complete two of the following:8
Information Resource Management
Data Communications
Introduction to Web Design, Practices, and Standards
Data Mining for Business
Special Topics in Information Technology Management
Accounting Information Systems
Digital Marketing
Global Supply Chain Strategy
Sourcing and Procurement
Supply Chain Analytics

Concentration in Supply Chain Management

Required Courses
SCHM 3301Global Supply Chain Strategy4
SCHM 3305Sourcing and Procurement4
SCHM 3310Logistics and Transportation Management4
Complete one of the following:4
Supply Chain Analytics
Demand Planning and Forecasting
Sustainability and Supply Chain Management
Advanced Problems in Supply Chain Management