Marketing—Online Program, Graduate Certificate

Through our 100 percent online Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functions—from branding new products to advertising services and exploring new consumer audiences.

This program is designed to help you enhance your understanding of marketing fundamentals to build customer connections through targeted messaging and advertising. Your course work will introduce theories and case studies, exploring ways to influence behavior and drive customers to make purchase decisions. You may explore the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value using the latest technologies. You may also expand your knowledge of mobile platforms, branding, social networks, and technology adoption in emerging markets.

Once you have completed your online Graduate Certificate in Marketing, endless opportunities lie ahead. The credits you have already earned may be applied toward an eligible master’s degree program, including the online MBA, or you may opt to explore new opportunities for career growth. 

Complete all courses and requirements listed below unless otherwise indicated.

Core Requirement

MKTG 6200Creating and Sustaining Customer Markets3

Electives

Complete 9 semester hours from the following:9
International Marketing
New Product Development
Market Focused Strategy
Marketing in Service Sector
Digital Marketing
Brand and Advertising Management

Program Credit/GPA Requirements

12 total semester hours required
Minimum 3.000 GPA required