Marketing - CPS Specialty (MARK)

MARK 1003. Principles of Marketing. 3 Hours.

Uses lectures, readings, and small group discussions. Examines the role of marketing in contemporary society, in the business enterprise, and in the nonprofit organization. Considers the planning, operations, and evaluation of marketing and promotional efforts necessary for the effective marketing of consumer and industrial products and services in both profit and nonprofit organizations. Utilizes lectures, readings, and small group discussions.